Have You Fallen for these 7 Negative Attitudes
Pushed by the Media?
by John Place
August 10, 2007
Like it or not, we live in a media driven world. We spend 11 hours
a day bombarded by television, radio, Internet, and other forms of media,
a non-stop onslaught on the psyche, an ever-churning series of images,
sound bites, opinions, and advertisements, but precious little substance.
The media provides shared experience, collective memory. Unfortunately,
many of the ideas we’re exposed to are negative and self-defeating.
The pervasiveness of these negative ideas makes them hard to ignore;
easy to internalize.
If you’re curious about the cumulative effect of all
this media upon the mind, here’s a list of 7 negative attitudes
common in the media and tips for dealing with them.
1. Mindless Consumerism: The average American is exposed
to 247 commercials everyday. Buying things has become reflex, due partly
to the ideal lifestyle flickering on the television: big house, giant
SUV, three-car garage, flat-panel television. There’s nothing wrong
with enjoying life, but are you buying things to improve your life?
Or to compensate for feelings of emptiness?
Find something to believe in; fill the void with something real.
2. Poor Body Image: Never before in history have we
been surrounded by so many examples of physical perfection, shaped by
cosmetic surgeons, airbrushed by artists, and distributed by print and
video. Remind yourself that fitness is more important than perfection. And
while it’s true that Americans outside the media are fatter than
ever, even physically fit individuals struggle with a poor body image. Yes, attractiveness is
an advantage, but your value runs deeper than your appearance,
and those actors don’t look half as good without make-up and lighting.
3. Roaming Eye: Television gives everyone (men in
particular) the idea that the world is overflowing with beautiful, willing
sex partners; even if it’s true (which depends largely upon your own
skills with the opposite sex), that roaming eye, that tendency to want
what you don’t have, can be destructive if not monitored and controlled. Like
all the elements in this list, human nature is the root here. Remind
yourself that relationships are built upon more than physical attraction.
4. Destructive Communication: Electronic media brims
with insults and anger. On message boards, gentle persuasion has collapsed
beneath the weight of incivility. In real life, victory is seldom obtained
with witty one-liners or rude put-downs. Hone those communication skills.
Learn to Persuade without offending. Connect.
5. Clique Mentality: As if cliques weren’t prevalent
enough, television programs often have casts that are socially, ethnically,
and racially homogenous. That’s fine; it’s free enterprise at work,
for the most part, and not every story involves a melting pot. I make
no bones about it; I’m simply reminding everyone not to be afraid of
diversity in the real world.
6. Stereotypes: As evolved as we believe we are, television
is overflowing with stereotypes: the dumb jock, the bubble-headed blonde,
the geek with a pocket protector, all products of lazy writing.
Most of us are smart enough to recognize a stereotype for what it is,
but I question the subconscious impact of such repeated exposure. The
best defense is to remind yourself that every
human being deserves to be evaluated as an individual, no matter how
prevalent or justified a stereotype might seem.
7. Danger Fixation: We’re wired to pay attention
to danger, which is why the Discovery Channel broadcasts so many programs
that show the world being destroyed by tsunamis, earthquakes, and giant
asteroids; why the news leads with gunfire and bloodshed. Remind yourself
that there are just as many positive forces in the world as negative;
your focus on the negative is a matter of personal choice and perspective.
Listen, I’m not trying to say all media is bad; it’s not. Movies in
particular can be wonderful works of art or much-needed distractions,
and there’s nothing inherently evil about television, radio, print,
or the internet; quite the contrary, all forms of media provide wonderful
channels of communication.
I’m simply saying that the media’s darker side is bound to seep into
our collective conscience; it surrounds us. And we’re receptive
to it.
Earlier this year, I watched a short film entitled Evidence.
More art film than documentary, the film focused on the faces of a group
of small children as they watched television: their blank expressions,
comatose eyes. Every now and then, their facial expressions hitched
in response to some image on the television, but for the most part,
they appeared undead.
I’ve never forgotten that film. And now, whenever I’m watching a sitcom
or gameshow, I think of the way my own face must look, staring blankly
up at the glowing screen. Sometimes, this compels me to turn the tube
off and go outside, exchanging the gloom of the TV room for the calming
brightness of sunlight, the sound of commercials for the chirping of
birds; detaching from the hive mind long enough to find some peace and
quiet and develop some memories (and a few ideas) of my own.
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